2011 Goals   2011 Progress 2012 Goals
Youth
Development

To join with NGO partners in identifying youth-related social needs and create long-term programmes

Sponsored "Leadership for Life" project of Youth Outreach to address the needs of youth-at-risk

To partner with NGOs and help children help children face adversity and promote family bonding through parenting skill programmes

To support programmes that help young people develop positive life values

To enhance volunteerism, particularly for youths with disabilities

To expand programmes for minority groups

Sponsored the Creating Harmony for Families of Ethnic Minorities project of Against Child Abuse

To promote youth volunteerism

Sponsored the Love Your Family partnership project with HKPHAB

To support non-academic programmes for children and youth

Sponsored the Goodwill Action by Hospital Play Services partnership project of Playright to care for hospitalised children

Sponsored Jumbo Play Day of Playright to provide play opportunities for hospitalised children and youth

The Environment

To set plans and targets for environmental enhancement, such as energy management, water saving, recycling and green hotel practices

Won Macao Green Hotel Bronze Awards at City of Dreams (Crown Towers, Hard Rock Hotel and Grand Hyatt Macau)

Adopted the Carbon Reduction Charter and participated in the Environmental Protection Department's "Carbon Audit . Green Partner"

To accelerate the growth of our play projects and build long-term community engagement

To identify more energy- and water-saving initiatives and continue supporting environmental conservation
conservation

To strengthen our Green Office Practices

To monitor carbon emissions at our corporate offices and develop Green Office Practices

Monitored monthly carbon emissions at our corporate offices via WWF's Low-carbon Office Operations programme (LOOP), conducted verification of carbon emission results and won our first Gold Label in the LOOP Labelling Scheme

Received our first CarbonCare® Champion Gold Label by CarbonCare Asia, recognising our 100% carbon neutral status

Achieved Class of Excellence in Wastewi$e Label of Hong Kong Awards for Environmental Excellence

To support tree planting and fundraising initiatives that promote conservation

Endorsed application by Environmental Play Project of Playright (3-year project) and provided volunteer support for Environmental Play Trip and Environmental District Play Day

Supported Afforestation and Reforestation on Degraded Lands in Northwest Sichuan for protecting diverse wildlife species

Education

To subsidise education of children in mainland China

Supported nearly 40 scholarships and research projects through the Lawrence Ho Scholarship Fund

Subsidised staff participating in the Plan HK Children Sponsorship Programme for children in China

To expand our scholarships for students from China, Macau and Hong Kong to study abroad

To collaborate with NGO partners in identifying the needs of special school students

To support school improvement projects in developing countries developing countries

Sponsored the 'Turkish Delight' Student Cultural Exchange and Volunteer Tour by The World University Service, The University of Hong Kong branch

Sponsored the Cultural Heritage Tour by the Association for the Promotion of Cultural Heritage

Subsidised staff participating in the Plan HK Children Sponsorship Programme for children in Cambodia, Laos and the Philippines

Corporate Governance

To maintain best practices in corporate governance

Corporate Governance Asia Annual Recognition Award, Corporate Governance Asia

5th in Hong Kong's Best Managed Companies and 5th in Best Corporate Governance

To maintain best practices in corporate governance, including high levels of disclosure and communication with stakeholders

To keep up our high level of disclosure and further enhance stakeholder communication disclosure and further enhance stakeholder communication

Published 4 issues of Melco News and dedicated one issue on Melco's achievements in corporate governance

Published CSR report for the 5th consecutive year

Staff Engagement

To use innovative means for promoting staff volunteerism

Expanded our Volunteer Incentive Scheme and won our first Bronze Award for Corporate Volunteer Service 2011 by the Volunteer Movement of Hong Kong Social Welfare Department

Increased Melco volunteer hours by over 90%

Continued to promote CSR events to staff members via monthly internal e-memos

To continue promoting staff volunteerism and encourage volunteer participation with friends or family member

To continue our support of education funding, quality training and staff career development quality training and staff career developmen

To continue our support of education funding and staff career development

Organised second annual Melco Crown Entertainment Leadership Conference; over 400 management staff attended

To enhance staff wellbeing through work-life balance, health and safety, equal opportunities and human rights

Subsidised 35 training and development course applications from staff

Enhanced staff medical and dental plan

To provide corporate subsidies for staff participation in our Child Sponsorship Programme

Provided corporate subsidies for staff participating in the Plan HK Children Sponsorship Programme

Community

To take a proactive approach in answering community needs

Maintained alliance with The Community Chest, WWF-HK, Operation Santa Claus, Playright, etc. and explored new partnerships

To join more NGOs in addressing community needs

To monitor CSR project progress and attain greater donation efficiency

To provide publicity opportunities for NGOs

To identify new social needs and attain greater donation efficiency

Responded to the needs of youth-at-risk and disabled youths with Youth Outreach and HKPHAB

Increased our donation efficiency by over 30%, benefiting more people (2011: 24,000 beneficiaries)