2011 Goals   2011 Progress 2012 Goals
Youth
Development
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To join with NGO partners in identifying youth-related social needs and create long-term programmes

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Sponsored "Leadership for Life" project of Youth Outreach to address the needs of youth-at-risk

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To partner with NGOs and help children help children face adversity and promote family bonding through parenting skill programmes

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To support programmes that help young people develop positive life values

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To enhance volunteerism, particularly for youths with disabilities

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To expand programmes for minority groups

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Sponsored the Creating Harmony for Families of Ethnic Minorities project of Against Child Abuse

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To promote youth volunteerism

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Sponsored the Love Your Family partnership project with HKPHAB

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To support non-academic programmes for children and youth

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Sponsored the Goodwill Action by Hospital Play Services partnership project of Playright to care for hospitalised children

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Sponsored Jumbo Play Day of Playright to provide play opportunities for hospitalised children and youth

The Environment
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To set plans and targets for environmental enhancement, such as energy management, water saving, recycling and green hotel practices

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Won Macao Green Hotel Bronze Awards at City of Dreams (Crown Towers, Hard Rock Hotel and Grand Hyatt Macau)

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Adopted the Carbon Reduction Charter and participated in the Environmental Protection Department's "Carbon Audit . Green Partner"

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To accelerate the growth of our play projects and build long-term community engagement

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To identify more energy- and water-saving initiatives and continue supporting environmental conservation
conservation

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To strengthen our Green Office Practices

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To monitor carbon emissions at our corporate offices and develop Green Office Practices

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Monitored monthly carbon emissions at our corporate offices via WWF's Low-carbon Office Operations programme (LOOP), conducted verification of carbon emission results and won our first Gold Label in the LOOP Labelling Scheme

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Received our first CarbonCare® Champion Gold Label by CarbonCare Asia, recognising our 100% carbon neutral status

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Achieved Class of Excellence in Wastewi$e Label of Hong Kong Awards for Environmental Excellence

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To support tree planting and fundraising initiatives that promote conservation

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Endorsed application by Environmental Play Project of Playright (3-year project) and provided volunteer support for Environmental Play Trip and Environmental District Play Day

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Supported Afforestation and Reforestation on Degraded Lands in Northwest Sichuan for protecting diverse wildlife species

Education
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To subsidise education of children in mainland China

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Supported nearly 40 scholarships and research projects through the Lawrence Ho Scholarship Fund

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Subsidised staff participating in the Plan HK Children Sponsorship Programme for children in China

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To expand our scholarships for students from China, Macau and Hong Kong to study abroad

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To collaborate with NGO partners in identifying the needs of special school students

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To support school improvement projects in developing countries developing countries

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Sponsored the 'Turkish Delight' Student Cultural Exchange and Volunteer Tour by The World University Service, The University of Hong Kong branch

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Sponsored the Cultural Heritage Tour by the Association for the Promotion of Cultural Heritage

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Subsidised staff participating in the Plan HK Children Sponsorship Programme for children in Cambodia, Laos and the Philippines

Corporate Governance
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To maintain best practices in corporate governance

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Corporate Governance Asia Annual Recognition Award, Corporate Governance Asia

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5th in Hong Kong's Best Managed Companies and 5th in Best Corporate Governance

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To maintain best practices in corporate governance, including high levels of disclosure and communication with stakeholders

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To keep up our high level of disclosure and further enhance stakeholder communication disclosure and further enhance stakeholder communication

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Published 4 issues of Melco News and dedicated one issue on Melco's achievements in corporate governance

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Published CSR report for the 5th consecutive year

Staff Engagement
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To use innovative means for promoting staff volunteerism

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Expanded our Volunteer Incentive Scheme and won our first Bronze Award for Corporate Volunteer Service 2011 by the Volunteer Movement of Hong Kong Social Welfare Department

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Increased Melco volunteer hours by over 90%

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Continued to promote CSR events to staff members via monthly internal e-memos

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To continue promoting staff volunteerism and encourage volunteer participation with friends or family member

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To continue our support of education funding, quality training and staff career development quality training and staff career developmen

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To continue our support of education funding and staff career development

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Organised second annual Melco Crown Entertainment Leadership Conference; over 400 management staff attended

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To enhance staff wellbeing through work-life balance, health and safety, equal opportunities and human rights

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Subsidised 35 training and development course applications from staff

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Enhanced staff medical and dental plan

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To provide corporate subsidies for staff participation in our Child Sponsorship Programme

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Provided corporate subsidies for staff participating in the Plan HK Children Sponsorship Programme

Community
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To take a proactive approach in answering community needs

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Maintained alliance with The Community Chest, WWF-HK, Operation Santa Claus, Playright, etc. and explored new partnerships

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To join more NGOs in addressing community needs

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To monitor CSR project progress and attain greater donation efficiency

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To provide publicity opportunities for NGOs

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To identify new social needs and attain greater donation efficiency

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Responded to the needs of youth-at-risk and disabled youths with Youth Outreach and HKPHAB

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Increased our donation efficiency by over 30%, benefiting more people (2011: 24,000 beneficiaries)