|
2011 Goals |
|
2011 Progress |
2012 Goals |
Youth
Development |
• |
To join with NGO partners in identifying youth-related social needs and create long-term programmes |
|
 |
• |
Sponsored "Leadership for Life" project of Youth Outreach to address the needs of youth-at-risk |
|
• |
To partner with NGOs and help children help children face adversity and promote family bonding through parenting skill programmes |
• |
To support programmes that help young people develop positive life values |
• |
To enhance volunteerism, particularly for youths with disabilities |
|
|
• |
To expand programmes for minority groups |
|
 |
• |
Sponsored the Creating Harmony for Families of Ethnic Minorities project of Against Child Abuse |
|
• |
To promote youth volunteerism |
|
 |
• |
Sponsored the Love Your Family partnership project with HKPHAB |
|
• |
To support non-academic programmes for children and youth |
|
 |
• |
Sponsored the Goodwill Action by Hospital Play Services partnership project of Playright to care for hospitalised children |
• |
Sponsored Jumbo Play Day of Playright to provide play opportunities for hospitalised children and youth |
|
The Environment |
• |
To set plans and targets for environmental enhancement, such as energy management, water saving, recycling and green hotel practices |
|
 |
• |
Won Macao Green Hotel Bronze Awards at City of Dreams (Crown Towers, Hard Rock Hotel and Grand Hyatt Macau) |
• |
Adopted the Carbon Reduction Charter and participated in the Environmental Protection Department's "Carbon Audit . Green Partner" |
|
|
• |
To accelerate the growth of our play projects and build long-term community engagement |
• |
To identify more energy- and water-saving initiatives and continue supporting environmental conservation
conservation |
• |
To strengthen our Green Office Practices |
|
|
• |
To monitor carbon emissions at our corporate offices and develop Green Office Practices |
|
 |
• |
Monitored monthly carbon emissions at our corporate offices via WWF's Low-carbon Office Operations programme (LOOP), conducted verification of carbon emission results and won our first Gold Label in the LOOP Labelling Scheme |
• |
Received our first CarbonCare® Champion Gold Label by CarbonCare Asia, recognising our 100% carbon neutral status |
• |
Achieved Class of Excellence in Wastewi$e Label of Hong Kong Awards for Environmental Excellence |
|
• |
To support tree planting and fundraising initiatives that promote conservation |
|
 |
• |
Endorsed application by Environmental Play Project of Playright (3-year project) and provided volunteer support for Environmental Play Trip and Environmental District Play Day |
• |
Supported Afforestation and Reforestation on Degraded Lands in Northwest Sichuan for protecting diverse wildlife species |
|
Education |
• |
To subsidise education of children in mainland China |
|
 |
• |
Supported nearly 40 scholarships and research projects through the Lawrence Ho Scholarship Fund |
• |
Subsidised staff participating in the Plan HK Children Sponsorship Programme for children in China |
|
• |
To expand our scholarships for students from China, Macau and Hong Kong to study abroad |
• |
To collaborate with NGO partners in identifying the needs of special school students |
|
• |
To support school improvement projects in developing countries developing countries |
|
 |
• |
Sponsored the 'Turkish Delight' Student Cultural Exchange and Volunteer Tour by The World University Service, The University of Hong Kong branch |
• |
Sponsored the Cultural Heritage Tour by the Association for the Promotion of Cultural Heritage |
• |
Subsidised staff participating in the Plan HK Children Sponsorship Programme for children in Cambodia, Laos and the Philippines |
|
Corporate Governance |
• |
To maintain best practices in corporate governance |
|
 |
• |
Corporate Governance Asia Annual Recognition Award, Corporate Governance Asia |
• |
5th in Hong Kong's Best Managed Companies and 5th in Best Corporate Governance |
|
• |
To maintain best practices in corporate governance, including high levels of disclosure and communication with stakeholders |
|
• |
To keep up our high level of disclosure and further enhance stakeholder communication disclosure and further enhance stakeholder communication |
|
 |
• |
Published 4 issues of Melco News and dedicated one issue on Melco's achievements in corporate governance |
• |
Published CSR report for the 5th consecutive year
|
|
Staff Engagement |
• |
To use innovative means for promoting staff volunteerism |
|
 |
• |
Expanded our Volunteer Incentive Scheme and won our first Bronze Award for Corporate Volunteer Service 2011 by the Volunteer Movement of Hong Kong Social Welfare Department |
• |
Increased Melco volunteer hours by over 90% |
• |
Continued to promote CSR events to staff members via monthly internal e-memos |
|
• |
To continue promoting staff volunteerism and encourage volunteer participation with friends or family member |
• |
To continue our support of education funding, quality training and staff career development quality training and staff career developmen |
|
• |
To continue our support of education funding and staff career development |
|
 |
• |
Organised second annual Melco Crown Entertainment Leadership Conference; over 400 management staff attended |
|
• |
To enhance staff wellbeing through work-life balance, health and safety, equal opportunities and human rights |
|
 |
• |
Subsidised 35 training and development course applications from staff |
• |
Enhanced staff medical and dental plan
|
|
• |
To provide corporate subsidies for staff participation in our Child Sponsorship Programme |
|
 |
• |
Provided corporate subsidies for staff participating in the Plan HK Children Sponsorship Programme |
|
Community |
• |
To take a proactive approach in answering community needs |
|
 |
• |
Maintained alliance with The Community Chest, WWF-HK, Operation Santa Claus, Playright, etc. and explored new partnerships |
|
• |
To join more NGOs in addressing community needs |
• |
To monitor CSR project progress and attain greater donation efficiency |
• |
To provide publicity opportunities for NGOs |
|
• |
To identify new social needs and attain greater donation efficiency |
|
 |
• |
Responded to the needs of youth-at-risk and disabled youths with Youth Outreach and HKPHAB |
• |
Increased our donation efficiency by over 30%, benefiting more people (2011: 24,000 beneficiaries)
|
|
|